ITV’s autumn ratings winner I’m a Celebrity… Get Me Out of Here! Is back on online video game Fortnite.
Metavision has announced its again worked with 3D Lab to create challenges based on the show’s Jungle Trials including The Cyclone Challenge and the River Rapids Swim Race.
The games make their debut on Thursday ahead of the launch of streaming service ITVX. Players will encounter an innovative branded experience where they can step into new and surprising ITVX themed worlds.
The collaborative campaign was devised by ITV-backed Metaverse studio and agency Metavision, allowing ITVX to reach younger native audiences by building relevant content across Fortnite Creative.
Last year, with the show confined to a castle in Wales, the set was recreated in Fortnite Creative, complete with an unusual branch of sponsor John Lewis.
Subsequently, ITV shows The Voice and Thunderbirds have also been brought into the Fortnite world.
Outside of the Fortnite Creative map, Metavision is working with UK Fortnite creator Ali-A to create social media content to help engage with its target audience.
