Amagi has announced the acquisition of Streamwise, an early-stage data aggregation and reporting platform for content distributors.
The company says the acquisition will help Amagi to enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards.
“What content brands need now more than ever is information at their fingertips. The genius of Streamwise’s data platform lies in its simplicity and accessibility, making it an excellent value addition to Amagi’s SSAI-based ad offerings. Together, we can enable content brands to shape their programming, optimise their distribution and generate better ROI,” said Baskar Subramanian, CEO & Co-founder, Amagi.
Amagi Thunderstorm already offers a dataset of performance metrics on viewership and ad engagement to content brands. Adding Streamwise means it will be able to integrate proprietary as well as third-party data to provide content brands with insightful, unified analytics.
“Our combined offering will help content distributors make smart decisions and scale their business in the streaming economy by saving content, sales, marketing, and finance executives from repetitive, manual, and error-prone processes,” said Doug Shineman, CEO of Streamwise, who is joining Amagi to lead business development for its new analytics vertical.
Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers
Amagi’s global clients include ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel and Vice Media among others.