Close to two-thirds (61%) of viewers in five key European market – France, the UK, Germany, Poland and Spain – intend to follow the 2022 Qatar World Cup.
This, according to a study by TCL Europe in partnership with Consumer Science & Analytics (CSA), is mostly because they are football fans, as 83% will continue to watch it if their national team is eliminated. The latter is most reflected in Poland (88%). On the other hand, German (19%) and French (17%) viewers are more likely to lose interest if their team is disqualified than those in other countries.
Other findings of the study include that for almost 1 in 3 respondents, watching football on television is a time to share with loved ones and 86% of Europeans say that they will view games at home on their TVs.
Furthermore, if watching the matches on a TV is not possible, 60 % will consider watching it on a mobile device. In addition, 8% intend to buy a new TV for this specific occasion.
According to Frédéric Langin, Vice President Sales and Marketing, TCL Electronics Europe, “With almost 2 billion active players around the globe, football is the most played sport in the world. As highlighted by the survey we conducted with CSA, the international competition that will kick off on November 20 will create opportunities to share moments and passions with our loved ones. This strongly resonates with TCL, as we aim to not only develop products with high-quality technology at affordable prices, but also to provide users with new experiences, as well as ways to be inspired and pursue greatness in their day to day lives. We are excited to see the different teams compete and will be particularly supportive of the four players who are a part of TCL’s Ambassadors team: Rodrygo, Raphaël Varane, Pedri and Phil Foden. Good luck to all the competitors and may the best team win!”
