The global music streaming service Deezer has entered into a partnership with the live sports streaming and entertainment platform DAZN in Italy.
Commenting on the development, Charles Jaubert, VP partner strategy & business development, Deezer, said: “Building strong and ambitious partnerships is key to our success and we’re excited to join forces with DAZN to begin expanding our market presence in Italy.
“Music and sports create unique emotions and sincere engagement for people every day, which make DAZN and Deezer a perfect match. DAZN is renowned as the world’s leading sports entertainment platform and we’re happy to offer its users a world-class music streaming experience, with content and features that can’t be found anywhere else”.
Alessandro Lacovara, SVP subscriptions of DAZN Italy, added: “We are thrilled to have started a new collaboration. Thanks to the partnership with Deezer and to the union of the world of sport and music, we want to further strengthen the bond with our subscribers, offering them an even richer and more exclusive experience. Starting today, at no additional cost, DAZN customers will be able to turn up the volume of their favourite songs and podcasts thanks to the vast catalogue of songs, exclusive playlists and innovative features available with Deezer”.
Deezer notes that it has built a wide track record of launching and expanding win-win partnerships across multiple industries including video streaming, telecommunication, media & entertainment, hardware, retail & e-retail. This partnership in Italy will create growth opportunities for both partners, as Deezer begins to expand in the Italian market and DAZN adds a globally competitive music service to its offering.
A 6-month free trial of Deezer Premium is available to DAZN subscribers, from now until January 31, 2023. After this initial launch, other preferential offers will be put on offer.