Samsung Ads, the advertising & media division of Samsung Electronics, has formed a new partnership with Experian which allows advertisers to take advantage of Experian’s consumer data and audience insights on millions of Samsung Smart TVs in the UK.
Samsung Ads’ proprietary ACR (automatic content recognition) data helps advertisers understand viewership behaviours on opted-in Samsung Smart TVs in Europe.
“As the number one TV manufacturer globally, Samsung Ads has the largest ACR footprint with over 8 million active Smart TVs in the UK,” said Alex Hole, Vice President of Samsung Ads Europe. “With the addition of Experian’s consumer data, Samsung Ads’ advanced targeting capabilities are enhanced even further and provide ample opportunity for advertisers to diversify their traditional TV buys with the sophistication and accuracy of digital buys.”
Colin Grieves, Managing Director of Marketing Services Experian, added: “We are really excited to be partnering with Samsung. The TV advertising landscape is evolving rapidly and by bringing Experian’s marketing profile data into the Samsung platform, advertisers can unlock unique household customer insights to make more informed targeted media decisions. We are looking forward to making this partnership a huge success and expanding even further in the future.”
The Experian partnership will expand targeting capabilities for advertisers by providing demographic data, geographical location, attitudinal insights and vertical insights.
It means advertisers will be able to understand Samsung TV households based on both what they watch and who they are.
