Channel 4 has announced plans to bring all of its channels and services under the ‘Channel 4’ brand.
The broadcaster says the move will help audiences better navigate the abundance of choice in the digital world.
Streaming service All 4 will get another name change, this time becoming Channel 4, making it the first UK broadcaster to adopt one brand identity across its digital and linear channels as the boundaries blur between the two formats.
Zaid Al-Qassab, Chief Marketing Officer at Channel 4, said: “As Channel 4 turns 40, we’re responding to the challenge of an increasingly crowded content market by using our most powerful asset, the Channel 4 brand. The creation of a singular brand vision will better serve our viewers and help futureproof the channel to make sure we’re able to continue to take creative risks for the next 40 years.
New idents have been commissioned as part of the brand transformation. The 4creative team is working in collaboration with a number of British artists and filmmakers.
The brand transformation will begin in spring 2023.
