Paramount and Virgin Media have today announced a new multi-year distribution agreement that will see streaming service Paramount+ make its debut on the cablenet in 2023.
The Paramount+ app will be fully integrated into Virgin Media’s set-top boxes delivering subscribers more than 8,000 hours of films and series from across the Paramount portfolio including Showtime and Paramount Pictures.
Pluto TV, Paramount’s ad-supported service will also be added to Virgin Media’s TV360 and Stream platforms, offering more than 100 curated channels, including Hell’s Kitchen, CSI: Miami and MTV Movie Hits, seasonal and thematic channels like Pluto TV Halloween and Pluto TV Crime.
“Our long partnership with Virgin Media continues to help us unlock the power of Paramount’s content,” said Sarah Rose, Chief Operations and Commercial Officer, UK & Canada, at Paramount. “The wider distribution of our SVOD and FAST services, Paramount+ and Pluto TV, will support our ambitious growth plans for streaming in the UK, as well as our popular free-to-air and pay TV channel portfolios.”
“We’re constantly looking to give our customers even more great entertainment to enjoy whenever and wherever they want to. Our enhanced partnership with Paramount offers access not only to award-winning drama, comedy, music and kids’ channels, but also FAST channels via Pluto TV and premium SVOD with Paramount+,” added David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2.
Virgin Media TV customers will continue to enjoy thousands of hours of entertainment from Paramount’s pay TV brands MTV, Comedy Central, and Nickelodeon, as well as ongoing distribution of free-to-air brand Channel 5, its digital channel portfolio and Channel 5’s on-demand service My5.
