The number of urban residents in Russia paying for an OTT subscription now stands at the level of the beginning of the year despite the departure of such players as Netflix and Megogo from the market.
According to Telecom Daily, quoting figures produced by GfK, the share of OTT subscribers among urban residents aged 16-55 increased in Q3 after falling in the second quarter.
Subscriptions were taken up by 44%, with paid subscriptions chosen by 30%. The highest percentage of subscriptions – paid and unpaid – were in Moscow and St Petersburg.
Kinopoisk continues to be the leader among OTT services in Russia. In Q3, the service grew both the total number of subscribers — 17.2% against 14.7% in the second quarter, and the number of paying subscribers — 12.4% compared to 10.5% for Q2.
Meanwhile, ivi remains in second place, accounting: for 10.1% subscriptions, 5.9% being paid.
Wink, which ranks third, saw its total subscriber count and paying subscriber count grow from 7.3% to 8.6% and from 5.3% to 6.2%, respectively.