Kanal Sportowy, one of the most popular YouTube channels in Poland, has launched its own OTT platform.
The deployment has been based on Redge Media for Lifestyle, a complete video streaming solution tailored to video influencers looking for a hassle-free way to create a fully customisable, manageable video service for their community. It provides smooth video delivery, security of the content and day-to-day business support. It also enables complete monetization either as transactional, PPV or AVOD and combines social media tools with interactive features. KanalSportowy.pl operates on the Redge Media platform as end-2-end deployment within the multiscreen applications of the service, including a range of connected TVs.
Commenting on the development, Maciej Sawicki, Kanal Sportowy’s CEO, said: “Our own platform is an answer to our viewers’ expectations. We hand them the highest quality product, built together with a renowned technological partner, Redge Technologies. YouTube remains our strategic channel in delivering content, nevertheless, our own platform will be provided with exclusive content, and video formats not available anywhere else and, when we obtain certain rights, also will be a place for live broadcast of sporting events”.
Justyna Porzucek, vertical markets sales director, Redge Technologies, added: Our newest deployment states that Redge Media for Lifestyle can successfully support content creators by offering a video streaming platform in the white-label model. The deployment is based on the revenue-share transparent model enabling the cost-efficient implementation of any video content. Interactive social features meet the needs of the contemporary viewer – we create technology that evokes emotions”.
Kanal Sportowy is one of the most-subscribed online sport-oriented community channels In Poland, reaching over 900,000 subscribers and almost 600 million video views in total.
KanalSportowy.pl is now available thanks to the Redge Media for Lifestyle video streaming solution and will operate in parallel with the YouTube channel. All the content is also available in the Kanal Sportowy mobile app, downloadable on Google Play and App Store. Soon there will also be an app for smart TVs.
