Samsung Electronics has appointed Jennifer Batty head of content acquisition for its free ad-supported streaming TV (FAST) service Samsung TV Plus.
Batty joins the team with over 20 years of experience in media, having previously held senior roles at RTL CBS (a joint venture between RTL Group and CBS Studios International) and HOOQ (a joint venture between Singtel, Sony and Warner Bros). She has also worked across many mentoring programs in North America, Europe and Asia, sharing her experiences in media across the three continents and offering support to help develop young women in media.
The new role is the latest development in Samsung TV Plus’ European content acquisition strategy and will support its continued growth within its 16 European markets. As the primary motivator behind this goal, Batty will lead the brand’s engagement with high-quality, locally relevant content providers across Europe, and support the development of emerging markets. She will also focus on sourcing FAST channels to support the expansion of FAST and VOD content from Europe into other relevant Samsung TV Plus markets globally.
Commenting on her appointment, Batty said: “Looking at the FAST and AVOD services market, it’s clear we are facing an exciting future of growth and progression, specifically within Europe as the emerging demand for FAST continues to develop. Audiences want to tap into the very best content their TV has to offer, without always leaning on additional subscriptions or one-off charges.
“Samsung has unique access to TV audiences thanks to its position in its 16th consecutive year as the number one TV manufacturer. As it constantly looks to improve the experience for viewers, Samsung has been a first-mover in the FAST space, acting quickly to ensure global innovations are offered to European audiences. I look forward to supporting the team with all ongoing efforts to bolster Samsung TV Plus’ position and deliver the best FAST experience for its viewers”.
Richard Jakeman, European head of business development at Samsung TV Plus, added: “Jennifer’s valuable knowledge of the sector has come at a crucial point of development in our pan-European strategy. With her onboard, the team’s diverse talent and expertise will help to ensure Samsung TV Plus delivers the best experience for its viewers, offering up unique and relevant content for European streamers. Ultimately, FAST and AVOD services are becoming ever more important to our customers, and our goal is to provide the very best product in that space.”
