SPI International has launched Casa FilmBox, its first space in the metaverse.
The virtual space within Spatial’s metaverse features an auditorium, meeting rooms, galleries and exhibition halls to showcase SPI’s portfolio of content, products and marketing campaigns. Casa FilmBox also features a performance centre that the company aims to use for hosting special events such as movie screenings, shows, company get-togethers and other community activities.
Commenting on the development, Haymi Behar, CMO & CDO at SPI International, said: “With the introduction of higher speed mobile internet, 5G, metaverse will become an essential part of our daily lives. We see the metaverse as a space where the physical and digital come together to create the “phygital” – a brand new immersive experience that will transform the ways in which brands engage with their communities and vice versa. This will be a kind of immersive engagement that is unprecedented in the professional world”.
He added: “Casa FilmBox is designed to familiarise the metaverse users with the SPI/FilmBox brand and to bring SPI teams, partners and audiences together within a fully immersive virtual hub that enables a new level of creative and efficient collaboration. “These virtual hubs will allow professionals to visually manifest their ideas, work and co-create with their team members from all around the world within a single shared environment as if they are right next to each other. Collaborative thinking increases productivity immensely and the metaverse will help in this direction”.
SPI says it has also created an easy-to-navigate exhibition hall that showcases its content selection for clients who would like to browse through their catalogue. Additionally, the company plans to create and share its own non-fungible tokens (NFTs) with the community in the near future through the metaverse.
Behar continued: “By taking full advantage of the rapidly evolving technology, Casa FilmBox aims to reach audiences by creating unique, personalised and immersive experiences. Web3, NFTs and blockchain technologies open countless opportunities to interact with and experience content. We also believe that the presence of our brands in the metaverse will help grow our relationship with young, connected audiences. Innovation is at the heart of all of our endeavours at SPI and it brings us immense joy to be at the forefront of this transformation that will eventually become an integral part of our lives”.