TV3 Group and the world’s largest kickboxing organisation Glory have agreed a wide multiyear broadcasting partnership in the Baltics.
Starting from the Collision 4 event taking place on October 8th, combat sports fans will be able to watch all live Glory events exclusively on the next generation television Go3 and TV3 Sport channels across Lithuania, Latvia and Estonia.
Commenting on the development, Raimonds Zeps, head of sports at TV3 Group, said: “Glory is widely recognised as the most prestigious kickboxing organisation in the world. We are delighted about this partnership that allows TV3 Sport and Go3 to become home of the most talented stand-up fighters on the planet. I’m sure that our viewers will appreciate opportunity to follow up and support the best Baltics fighters, starting with Sergej Maslobojev, who will have his career’s biggest fight for champion’s title during the Collision 4 event this weekend”.
Jon Martone, executive VP of marketing, digital & partnerships at Glory, added: “We are extremely proud to partner with the TV3 Group in the Baltics and showcase Glory to all of their viewers,” said. “This partnership will serve as the foundation for our plan to grow the sport in the region”.
