• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Astro Malaysia gets insights from Synamedia Clarissa

October 5, 2022 08.00 Europe/London By Julian Clover

Astro Malaysia Holdings Berhad has gone live with Synamedia Clarissa as it looks to focus on how its decision-making ultimately impacts viewer behaviour.

The satellite-based platform has been investing in both content and user experience and will be using Clarissa to directly measure the success of its investment. For example, Clarissa allows Astro to change any element of its service and immediately see how this impacts other key performance indicators (KPIs) such as return-to-platform and average watch time.

Euan Smith, Group CEO at Astro, said, “With Clarissa we have an enhanced ability to make smarter business decisions that will help us better understand and better serve our customers. With a unified view across all our user’s journeys, our business teams can quickly understand in detail how content is being searched and consumed, finding new connections in the data, and thereby understanding where we can add more value and relevance to our services.”

Clarissa’s SaaS-based deployment model and built-in flexibility allowed Astro to go live in just six weeks and quickly make sense of the many ways its subscribers interact with its services.

“Unlike traditional data analytics which start with the data to try and find value, Clarissa takes an insights-first approach which is already giving Astro the ability to better understand how its subscribers behave and how they interact with their services,” added Paul Segre, CEO, Synamedia. “The onboarding and adoption of Clarissa at Astro was seamless because the service was designed at the outset for the video sector, with the metrics and insights from Clarissa already aligned to Astro’s KPIs.”

In July, Astro introduced the Synamedia Iris addressable advertising that provides unified targeting across linear and streaming video. Synamedia Iris went live on linear TV in July 2022, after earlier launches on the Astro GO on-demand service, Ultra 4K, and Ulti HD set-top boxes.

Astro Addressable Advertising is the first such service in South East Asia and allows advertisers to show different ads to different households while they are watching the same programme based on data including location and demographics.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline Edited: 4 October 2022 19:07

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • Telefónica and Atlético Madrid develop immersive 5G experience
  • Sky to cut hundreds of UK jobs
  • Insys Video Technologies partners with Bitmovin
  • Eurovision Song Contest reaches 162m viewers
  • Orby Elevate opts for Eutelsat

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q & A: MainStreaming CEO Antonio G. Corrado

Broadband TV News sits down with MainStreaming’s CEO, Antonio G. Corrado to talk, streaming, latency, and ANGA COM.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...