• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Sky renews Formula 1 rights across markets

September 30, 2022 11.15 Europe/London By Julian Clover

Formula 1 will remain on Sky in the UK and Ireland until 2029 with Sky Italia and Sky Deutschland, Austria and Switzerland retaining rights until the end of 2027.

In an extension to the current deal there will be exclusive live coverage of all races, qualifying and practice sessions on Sky Sports F1, available on Sky, NOW and WOW with live home nation races and highlights of all other races to be shared on free-to-air. Sky Italia and Sky Deutschland benefit from greater exclusivity.

Ultra HD coverage will be available on Sky Q and Sky Glass.

Sky coverage featuring Martin Brundle, Jenson Button, Natalie Pinkham and Simon Lazenby is also distributed internationally. Fans can take control of how they follow the action through an improved multi-screen and second-screen option, tracking their favourite driver’s position on the circuit or selecting a driver’s on-board camera.

Stephen van Rooyen, Executive Vice President & CEO, Sky UK & Europe, said: “Every race. Every moment. Every twist and turn. All exclusively live on Sky for years to come! Formula 1 continues to break records on Sky, with millions more watching than ever before across our markets, driven by new younger and female fans which is fantastic for the sport. More than 80 countries will continue to enjoy our world class analysis and content of one of the most exhilarating sports in the world.”

In the UK average viewership for the 2022 season is 1.7 million, up 60% since the UK exclusive deal began in 2019, including 4.3m new viewers to Sky Sports F1.
Average viewership in Italy so far this season is 1.5 million, up 20% compared to 2021
Saudi Arabian Grand Prix in March was the most watched GP in Italian pay-TV history, recording 1.937 million viewers. German audiences have also climbed by 24%.

“Sky not only brings fans live coverage but a range of behind-the-scenes access and content that brings F1 to life. We are hugely excited about the future of the partnership and the journey of Formula 1,” said Stefano Domenicali, President & CEO of Formula 1.

Formula 1’s own streaming service, F1 TV, is now available in 118 territories, with F1 TV Pro offering live streaming in six languages in 85 territories.

In July, Canal+ renewed its coverage for the French market through to 2029.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Top Story, TV Edited: 3 October 2022 11:55

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • Insys Video Technologies partners with Bitmovin
  • Eurovision Song Contest reaches 162m viewers
  • Orby Elevate opts for Eutelsat
  • New docu channel for Slovakia
  • Chris Dziadul Reports: Addressable TV in Poland

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q & A: MainStreaming CEO Antonio G. Corrado

Broadband TV News sits down with MainStreaming’s CEO, Antonio G. Corrado to talk, streaming, latency, and ANGA COM.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...