Red Bee Media, Nowtilus and Equativ (formerly Smart) are launching a jointly created Free Ad-Supported Streaming TV (FAST) offering.
The B2B solution for implementing and managing FAST channels covers FAST channel workflows, dynamic ad insertion and programmatic advertising, allowing publishers to monetise content without changing their technological infrastructure.
High View, a Germany- and Austria-based media company, is the debut customer, distributing its content on 2016 and above LG smart TVs through LG Channels, LG’s own FAST platform.
“By utilising the well-integrated feature-set of Red Bee Media, Nowtilus and Equativ in distribution and monetisation of FAST channels to a wide range of platforms and devices, we ensure that our valuable content is flawlessly showcased on LG Channels,” said High View Managing Director Alexander Trauttmansdorff.
The recently launched six channels for Germany, Austria and Switzerland have different characteristics and serve a variety of viewer preferences:
Just Cooking is a cooking channel that brings bloggers and YouTubers on board to provide a varied range of cooking shows as well as in-house productions.
Xplore shows documentaries about foreign countries and cultures, plunges into expeditions, and suggests travel destinations.
One Terra presents the different lives and daily routines of extraordinary humans around the world, with high-quality reportage and storytelling.
Hip Trips is another travel channel with reports from people who explore countries and experience them in a combination of food, lifestyle and adventure.
Waidwerk Free is the brand for hunting and fishing programmes in German-speaking countries. With this channel viewers get the latest knowhow in hunting and fishing directly into their living rooms and onto their mobile devices.
Bergblick Free focuses on extraordinary people who live their dreams, and on nature, showing the diversity of fauna and flora in alpine regions around the world and the extreme conditions that have to be mastered in the mountains.
“Having localised content on our LG Channels platform is crucial for success in regions like Germany, Austria and Switzerland, which have been spoiled with high-value content for decades. Therefore, High View’s Channel portfolio brings the perfect addition to our FAST Platform,” said Chris Jo, Senior Vice President of Home Entertainment Platform business division at LG.
“As the pace of media convergence increases, content owners and aggregators need partners that can reliably deliver content to worldwide audiences,” added Steve Nylund, CEO of Red Bee Media. “We are hugely excited about this partnership with Nowtilus and Equativ to empower customers such as High View with the flexibility to spin up FAST channels as and when required. It will provide consumers with unique and personalised media experiences, whilst accessing new ad revenues for our customer.”
