UKTV Play has a new look ahead of the addition of HD content to the VOD service.
A new logo allows key imagery to interact with the brands and bring together the distinctive UKTV channel brands; Dave, Drama, Yesterday and W. Some 200 assets for the rebrand were delivered over a period of six months.
General Manager for Digital, Andrea Amey, said: “This rebrand marks the beginning of a real step change for UKTV Play. With over six million registered users and thousands of new hours of content being made available on the service this year, I’m delighted that our new brand creative unites our channel brands like never before and perfectly encapsulates UKTV Play’s warm tone and playful spirit.”
The rebrand comes ahead of the introduction of HD content to UKTV Play, giving viewers the opportunity to see shows Stacey Dooley Sleeps Over, Bangers and Cash, MasterChef Australia and Big Zuu’s Big Eats in full HD quality for the first time. From November, new content added to the service will be available in HD (720p and 1080p) delivered via adaptive bitrate streaming. Back catalogue content, for which a HD master exists, will be re-encoded in phases from mid-November onwards.