The premium international streaming service Starzplay will rebrand as Lionsgate+ in 35 countries alongside a new brand look on Thursday, September 29.
The rebrand excludes the US and Canada where it will remain Starz, and names for Starzplay Arabia along with South and Southeast Asia’s Lionsgate Play will also remain in place.
Commenting on the rebrand, Jeffrey Hirsch, president and CEO of Starz, said: “We recognised the potential of the global OTT market early, and over the last few years we have built an incredible global streaming service, which has become a destination for audiences seeking premium, provocative programming.
“Operating under Lionsgate+ internationally brings a distinct and differentiated identity in an increasingly crowded international marketplace and builds on the brand equity in the Lionsgate name that our extensive research has proven is strong around the world. Even with the separation of Starz and the Lionsgate studio business, the Lionsgate brand will continue to be valuable to the ongoing success of our international platform”.
Superna Kalle, president, international networks for Starz, added: “Our commitment to deliver bold, curated stories where we push boundaries and defy expectations remains the same.
“We have built strong relationships with our viewers and look forward to continue providing them premium storytelling as Lionsgate+.”
With the rebrand in effect, below is the breakdown of service names across the countries where the SVOD has a presence.
Separately, Lionsgate today filed a Current Report on Form 8-K with the Securities and Exchange Commission updating shareholders on its progress toward separating Stars and its Lionsgate studio business.
LIONSGATE+ BRANDED MARKETS
Europe: Austria, Belgium, Denmark, France, Finland, Germany, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, UK
Latin America: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Venezuela
APAC: Australia and Japan
MARKETS WITH UNIQUE SERVICE BRANDING
Asia: South and South East Asia (Lionsgate Play)
North America: US and Canada (Starz)
MENA: All territories (Starzplay Arabia)
