Canal+ Group’s Thema has announced a new visual identity for Luxe.TV.
It says it has chosen “a new logo that is modern with key elements that convey our mission, while remaining true to our longstanding reputation of delivering qualitative content to our audiences”. It adds that it has “revamped all of our Luxe.TV jingles and bumpers, as well as relaunched our website – all in the effort to improve our audience and client experience”.
Luxe.TV is described as the only TV network “exclusively dedicated to luxury and arte de vivre” and its 24/7 linear feed is distributed by over 100 operators to 462 million households in 65 countries worldwide. In France, three out of four households (23.5 million) subscribe to the service, while in India it reaches 400 million households.
Luxe.TV is available in both English and French and has an extensive library of over 600 hours of original content.
