The HbbTV Association has given details of its annual conference and awards that take place in Prague between November 9-10.
This year’s event is being co-hosted with the Czech Association of Commercial Television (AKTV).
The conference will be opened by HbbTV Chairman Vincent Grivet (representing Eutelsat) and AKTV President Jan Vlcek (TV Nova). Their welcome will be followed by a review of the global TV market by Omdia’s Paul Gray.
The two panels will focus on HbbTV developments in the Czech Republic and monetisation opportunities with Targeted Advertising and Addressable TV. The essential role HbbTV can play in the ecosystem of the new DVB-I standard will also be discussed.
The second day will open with a “state of the nation” speech by HbbTV Chair Vincent Grivet and an update on the latest developments and activities regarding the HbbTV specifications by HbbTV Vice-Chair Jon Piesing (TP Vision).
“We are proud about the exciting conference agenda, covering all key market developments and future trends, with an excellent line-up of top-level speakers. A special focus will be on Central and Eastern European countries, reflecting the important role and increasing significance of the HbbTV standard, while opening up growth opportunities for existing and new market players,” said Vincent Grivet, Chair of the HbbTV Association.
Jan Vlcek, President of AKTV and CEO of Nova Group, added: “The HbbTV technology perfectly combines the capabilities of the internet and linear broadcasting, opening doors to a completely new TV experience. At the same time, it offers a broad and unique scope not only in terms of breaking news but also in terms of business and advertising. It is a great challenge for us to push the boundaries further and to be a pioneer of this technology in the Czech Republic. I am therefore very proud that the 10th year of the Symposium is being held in Prague and I look forward to the future that HbbTV will bring us.”
Further Information: Sign up to the event.