BritBox International has named Sarah Hird as Senior Vice President, Corporate & Consumer Communications.
She’ll be responsible for leading communications for the ITV-BBC streaming service, which has 2.5 million subscribers across all regions.
“Sarah is a proven communications leader and a strong addition to the recently announced executive appointments for the BritBox International Executive team,” said Reemah Sakaan, BritBox International Chief Executive Officer. “Sarah brings a deep knowledge and international expertise that will be invaluable as we bring BritBox International and its expanding lineup of original content to an increasingly global audience.”
“I’m delighted to join BritBox International and to work with Reemah and her talented team, in partnership with the ITV and BBC comms teams, as BritBox scales its business in quality-seeking international markets. BritBox is really ramping up its investment in original British content, bringing funds back into the UK creative ecosystem, and there is good work to be done to further raise BritBox’s profile amongst fans, partners and the creative industries.”
Yorkshire-born Hird joins BritBox International from DAZN Group, where she was Vice President, Global Communications. She was previously Director of Communications for The Walt Disney Company EMEA, helping launch the Disney+ streaming service to international markets, and leading on Star Wars franchise communications as part of various senior roles in a 17-year career in Disney’s Communications teams.
