United Group has appointed Quique Vivas its group VP marketing, effective December 20. In his role will succeed Victoriya Boklag, who has held the position of group VP marketing and media since 2013 and will focus on her role as group CEO.
Commenting on the appointment, Boklag said: “I’m delighted to welcome Quique Vivas to United Group. He will be responsible for the commercial strategy for residential and business customers and will focus on driving the strong commercial momentum of group across all eight markets in which we operate. Enabled by innovative products, new technologies and aspiring brands, Quique will further enhance our customer-centric philosophy”.
Vivas has over 17 years of experience in telecommunications, holding various positions in areas such as marketing, sales, digital, brand, operations, and strategy for mobile, fixed and TV – both in B2B and B2C. His professional achievements include playing an important role in promoting Vodafone Group as a provider of integrated services as well as in the digital transformation of its commercial operation. He has also served as chief commercial and strategy officer in Vodafone Czech and CCO and executive board member in Vodafone Greece.
Dutch-based, BC Partners-owned United Group is the leading telecommunications and media operator in Southeast Europe. Active in eight countries, it has approximately 15 million users and more than 15,500 employees. It generates approximately €2.5 billion in annual revenues.