Warner Bros. Discovery and yes have expanded their partnership to include the launch of discovery+ in Israel.
As a result, streaming service will make its debut in a branded environment on yes+ and Sting TV on September 14.
Meanwhile, the Discovery linear channels will also continue to be broadcast on yes within its various subscription packages – Discovery Channel, Discovery Science, TLC, ID, Animal Planet as well as Eurosport 1 and 2.
Commenting on the upcoming launch, Jamie Cooke, general manager GM, CEE, Baltics, Middle East, Mediterranean and Turkey at Warner Bros. Discovery, said: “We have started the roll out of discovery+ as a streaming service across the region in December 2020 and we continue our journey towards building a strong digital presence together with our partners. yes is an established and well-respected player in Israel and therefore the perfect partner to grow our global footprint with. In Israel, discovery+ will stand out from other streaming services by being the definitive destination for real-life entertainment. That makes it complementary to what yes is offering now. Warner Bros. Discovery has the ability to blend the best we have to offer, iconic global brands, network and knowledge with yes’s content and local expertise. I’m excited to start this journey with yes. This partnership, along with our recent investment in Reshet, shows our growing commitment to the Israeli market”.
Ilan Sigal, CEO of yes. added: “We are thrilled to announce this strategic partnership with Warner Bros. Discovery, which will allow yes subscribers to enjoy the variety of Warner Bros. Discovery’s top-notch content, via Israel’s best viewing experience. discovery+ is one of the most exciting and growing content propositions in the world, it is the definitive real-life catalog combining the best of factual and entertainment programming, and we’re very proud to take part in its introduction to the Israeli market. This latest agreement joins previous strategic cooperations yes finalized in the past year and is yet another important step in yes’ TV revolution, further establishing the company as the leading and biggest IP-based television service in Israel, continuing to grow its subscriber base”.
In the last quarter, yes has positioned itself as the biggest IP service in Israel, with more than 50% of its customers now subscribed via its TV over IP services. The strategic collaboration with Warner Bros. Discovery is the latest addition to a recent string of international collaborations its has finalised.
yes is the biggest IP-based pay-TV platform in Israel, with over 287,000 subscribers watching its IP-based service, along with hundreds of thousands of satellite-based subscribers.
yes+ is Israel’s biggest streaming service and includes 140 channels and a VOD service showcasing tens of thousands of items free content, along with access to the world’s leading global content apps.
