The number of subscribers to bundled services in Portugal reached 4.5 million in the first half of this year.
This, according to the regulator ANACOM, was 151,000, or 3.5%, more than in the same period last year. The growth recorded was lower than in previous years (+3.9% at the end of the same period of the previous year) and was solely down to 4/5P offers (+157,000 or +7.2%). However, as ANACOM points out, packages continue to be very significant – penetration reached 90.5 per 100 families – and it is estimated that isolated residential offers represent only 1% of total fixed broadband residential customers, 3% of total residential pay-TV subscribers and 6% of residential landline users.
In H1, bundled offers consisting of four or five services were the most used, with 2.3 million subscribers (52.6% of the total subscribers to bundled offers), followed by 3P offers, with 1.7 million subscribers (38.1%). The percentage growth of 4/5P offers (7.2%) was the highest since the end of 2019, while 3P offers registered a decrease (-0.2%), as opposed to the growth that they had registered since the beginning of 2020.
Of the total fixed and mobile accesses, the majority (56.2%) consisted of single play mobile accesses, followed by mobile accesses integrated into a bundle (22.2%), fixed accesses integrated into a bundle (18.2 %) and, finally, single play fixed accesses (3.4%).
Between January and June 2022, revenues from bundled services were around €923 million (50.5% of total retail revenues), up 3.9% on the same period of the previous year (the highest growth seen since the end of 2020).
Revenues from 4/5P offers represented 64.7% of total bundled revenues or 32.7% of total retail revenues. ARPU per package subscriber was €34.75 (excluding VAT), 0.4% more than in the same period last year.
The ARPU was €43.17 in the case of 4/5P offers (-0.1%) and €27.57 in the case of 3P offers (-0.4%).
At the end of the period under review, Meo was the provider with the highest share of bundled service subscribers (41%), followed by Grupo Nos (35.7%), Vodafone (20.2%) and Nowo (3%).
Compared to the same period of the previous year, Vodafone and Meo increased their share of subscribers (+0.5 and +0.2pp respectively), while the shares of Grupo Nos (-0.5pp and Nowo (-0.3pp) decreased.
By type of offer, Meo had the highest share of subscribers in all types of offer: 2P (44.1%), 3P (39.1%) and 4/5P (41.8%). Meo also had the highest share of revenue from bundled services (41.2%), followed by Grupo Nos (40.1%), Vodafone (16.8%) and Nowo (1.8%).
Compared to the same period of the previous year, Meo and Grupo Nos increased their revenue shares by 0.2 and 0.1pp, Vodafone maintained its share and Nowo reduced its share by 0.2pp.
