As of the first half of this year 94.8% of Portuguese households opted for pay-TV services.
According to the regulator ANACOM, this was 2.5pp more than in the same period last year, with the number of subscribers, at 4.4 million, 130,000 (+3%) more than in H1 2021. However, the growth rate was lower than in previous years (+3.5% in the H1 2021 and +3.8% in the H1 2020).
Growth was due to offers supported over FTTH, which registered 272,000 more subscribers compared to the same period in 2021 (+11.7%), reaching 2.6 million subscribers. This resulted not only from the capture of new customers, but also from the transfer to FTTH of customers who were previously supported on other networks.
FTTH has been the main form of access to pay-TV since 2018. At the end of the H1 2022, FTTH represented 59% of total subscribers, followed by cable TV (28.8%), satellite TV (8.6%) and ADSL (3.6%).
Meo was the provider with the highest share of subscribers to the TVS service (40.8%), followed by Grupo Nos (37.4%), Vodafone (18.6%) and Nowo (3, 1%). Vodafone and Meo were the providers that, in net terms, attracted more subscribers compared to the same period of the previous year, with their shares increasing by 0.7 and 0.4 pp respectively. On the other hand, the shares of Grupo Nos (-0.8 p.p.) and Nowo (-0.3 pp) declined.
In the residential segment, Meo had the highest share (39.3%), followed by Grupo Nos (38.5%), Vodafone (18.7%) and Nowo (3.4%). The shares of Vodafone and Meo increased (+0.6 and +0.3 p.p., respectively), while the shares of Grupo Nos and Nowo registered decreases (-0.7 and -0.3 pp respectively).
