Eleven Portugal has entered into a partnership with WSC Sports to bring automated real-time highlights to football fans across its OTT platform and social media channels.
The collaboration will include the creation of highlights for UEFA Champions League, LaLiga, Premier League, Ligue 1 and Bundesliga games, amongst others.
WSC Sports’ AI and machine learning technology auto-detects, indexes and tags each moment from a game in real-time so that highlights can be automatically generated and distributed at speed and scale. Eleven Portugal will be utilising this technology to create content to fill its owned and operated properties. In addition, ut will be implementing WSC Stories, an automated end-to-end solution that shows real-time highlights in a stories format in the OneBox on Google Search. WSC Stories are constantly updated as live games progress to bring fans an engaging, near-live viewing experience, driving traffic and potential subscribers to Eleven Portugal’s OTT platform.
Commenting on the development, Nuno Filipe Miranda, head of marketing and communications at Eleven Portugal, said: “We are very excited about this innovative partnership with WSC Sports, which, for the first time, will give fans in Portugal the opportunity to view content associated with football games in real time, generated by Artificial Intelligence. We are the first channel in Portugal to provide this type of experience to fans. For example, highlights of UEFA Champions League or Premier League matches will be available after the starting whistle of each game when you search for the game on Google where you will be able to follow the best shots and goals of the games through AI, as well as immediate summaries on Eleven’s website/app and YouTube, shortly after the final whistle, allowing fans to have a unique accompaniment of their favourite teams”.
Ben Mirvis, business development manager for WSC Sports, added: “Eleven Portugal is one of the most innovative sports broadcasters in Europe, we are excited to work with them to deliver real-time football highlights and new ways for Portuguese fans to consume the top football content from Europe on the Eleven Portugal platforms.
“We are thrilled to expand our relationship with Eleven Portugal and build upon the success we have had together in Belgium”.
