The overwhelming majority of TV experts and executives at operators would not recommend their current technical IPTV/OTT setup or platform to colleagues at other network operators.
The Network Operator TV & Entertainment Report, published by Green Streams, clearly shows that the strategic importance of strong TV & entertainment products for network operators and their continued success is extremely high. At the same time, it also shows that the satisfaction of senior managers and top level executives with their existing IPTV & OTT platforms is extremely low.
According to Green Streams, this is rather alarming since network operators rely heavily on their TV & entertainment products to win new customers, increase ARPU and keep churn down by bundling TV services with broadband and other products.
Gernot Jaeger, Green Streams co-founder and CEO, said: “Network operators are clearly still in a prime position to provide their end customers with state-of-the-art TV & entertainment products as key elements of their high quality and high margin bundles.
“Yet, they will need to get prepared for a world where TV consumption goes streaming and where new services and features need to be rolled out much faster across a large number of devices”.
Many operators currently fail to deliver on this goal. According to the study, “Long time to market for new services and features” is a main concern for a large number of the participants as is the excessive complexity of their IPTV/OTT platform setups in place.
The NPS type question for the technical setups and platforms that Europe’s network operators have in place is thus very low, namely -19.
Yet, the pressure on operators keeps going up: never in history have there been such high customer expectations and such short innovation cycles. New devices, new features and new security levels come up every few months. And consumers compare their TV service to the standards set by global OTT powerhouses like Netflix and Amazon.
Jaeger continued: “As a result, operators will have to find ways to improve innovation, time to market as well as usability and monetisation while reducing complexity and cost.
“This is quite a challenge but also an opportunity for those who make the right product and platform decisions”.
Green Streams is the world’s first IPTV & OTT platform that integrates and productizes 100% “Best-In-Breed” modules into a true End-To-End Platform-As-A-Service model.
The company will be at IBC2022 stand 5.B37.
