Netflix’s CEE office has started operating in Warsaw and the service is planning further investments both in own content as well as in expanding its library of licensed titles from across the region.
The office, which is currently in temporary space while it sets up its permanent headquarters, is focused on supporting Netflix’s business in the CEE region which is made-up of 28 markets, including Poland, Czech Republic, Hungary, Romania and Croatia.
Netflix notes that it is six years since it launched in CEE. It localised its service in Poland in 2016, and soon afterwards it became available in Romanian, Czech, Hungarian, Croatian and Ukrainian. In Poland alone, its has invested over PLN490 million (around $115 million) in original Netflix films and series and has created over 2600 jobs on its productions (2020-2021).
In parallel, it has consistently invested in licensing many hugely popular local titles in the Czech Republic, Romania, Hungary and others.
According to Anna Nagler, director of local language series, CEE, “our CEE team has started to operate out of Warsaw and we are excited to have some of the best-in-class specialists on board. In the next few months our focus is on hiring new specialists and growing our local presence and cooperation with the local audiovisual industry”.
Lukasz Kluskiewicz, director of Films, CEE, added: “CEE is home to many great ideas and scripts. Once in Warsaw, we will be even closer to the local creative community across the region which I hope will translate into even more fantastic projects and co-operations”.