SVOD revenues in Eastern Europe are forecast to reach $2.95 billion by 2027.
This, according to the latest report from Digital TV Research, will be up from $1.6 billion last year.
Furthermore, Poland will be the only country in the region to generate revenues of over $1 billion by 2027.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Excluding Russia and Ukraine – no mean feat considering that together they provide 57% of the region’s TV households – revenues will grow from $0.93 billion in 2021 to $2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max”.
Digital TV Research forecast 38 million SVOD subscriptions in Eastern Europe by 2027, up from 22 million at the end 2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.
There will still be plenty of room for growth beyond the forecast period as only 16% of the region’s TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.