The Latvian incumbent Tet has provided details of the integration process of Telia Latvija. It completed the acquisition of a 100% stake in the company this June.
The process will continue until the end of the year, and during this time Telia Latvija products and solutions will be added to Tet business portfolio, and Telia employees will join Tet team.
Commenting on the process, Tet’s CEO Uldis Tatarcuks said: “After a detailed Telia Latvija services research, we have realised that both companies’ infrastructure and services overlap or logically fulfil each other, and this led us to the decision to integrate Telia Latvija into SIA Tet. This will help to develop modern and competitive solutions both on local Latvian market and abroad, enlarging our export potential”.
One of the most promising business lines, that will benefit from Tet acquiring Telia Latvija is media services, streaming and OTT solutions.
He added: “Last year Tet developed a unique “a la carte” OTT platform Tet+ that allows customers to personalize their TV package and combine it with streaming services. The solution is also available as a white label concept, enabling enterprises to use the technology under their own brands. At the same time, such Telia Latvija cloud solutions for media as online video platform, transcoding, content delivery network, and TV playout are already known in the media and streaming technology industry”.
Inga Alika-Stroda, director of entertainment services business at Tet, said: “When creating the Tet+ platform, we took into account the growing demand for highly personalised content and conducted over 700 user tests to ensure that the solution interface fully meets the needs of our customers”.
Considering the development of the global OTT market, whose growth has also been influenced by the pandemic, changes in consumer behaviour as well as understanding the pain points of telecommunication companies facing strategic decisions like OTT platform, Tet decided to offer the OTT technology to the market as a white label product.
She added: “The main reasons to choose a ready-made platform are that its implementation takes no more than six months, while independent development of a solution from scratch can take several years. In addition, companies don’t have to worry about platform support and service and can focus on their core business and customers.”
