For any broadcast pay-TV content, the use of a CI Plus CAM with a TV set is the de facto standard solution for operators and end users, but it has not been able to compete with the set-top box user experience, according to Sofia Digital and Twise. The solutions have also offered limited opportunities for operator branding, the partners add.
By combining the HbbTV OpApp with a CI Plus CAM, operators can provide their customers with a set-top box like user experience without the need for a costly set-top box device, stress the companies. With this approach, the viewers get to enjoy premium content with a single remote control and consistent user interface.
Sofia Digital and Twise have now gone a step further by adding a DVB-I client within the HbbTV OpApp using the CI Plus 2.0 USB CAM, offering advantages such as a new form factor for the USB CAM at an optimised cost, a reduction of TV market fragmentation as many of the major TV brands are supporting the HbbTV OpApp, and a hybrid approach with an integrated list of services and content, including internet and broadcast services, with a seamless user experience.
Sofia Digital will host a demo of the solution, which is ready to be deployed, at IBC 2022 in Amsterdam at its booth 1A95.