Xperi has officially launched its own operating system for smart TVs, naming Vestel as the first manufacturer to adopt the system.
Xperi says TiVo OS will give manufacturers “significantly more control over the user experience” compared to existing platforms that are built around walled gardens.
“We estimate that nearly 40% of the smart TV market is searching for a truly independent platform like ours, and a supportive industry partner with deep domain expertise,” said Jon Kirchner, CEO, Xperi. “Today, nearly 30 million households worldwide are powered by TiVo through an array of CTV and other partners.”
Vestel, one of the top three European TV producers, will launch Powered by TiVo Smart TVs as part of a multi-year, multi-country, multi-million-unit agreement, with the first units expected to ship in 2023.
“We believe that the industry will benefit from a partner-oriented, independent media platform that provides the necessary scale, both in technology and content to satisfy the global media landscape,” said Turan Erdo?an, CEO, Vestel. “TiVo has a proven track record in making it easy for consumers to find, watch and enjoy the content they love. We’re excited about partnering with TiVo to provide a European-focused Vestel Smart TV Powered by TiVo OS to provide consumers the experience they want.”
Vestel has previously used Vewd/Opera TV, a system acquired by Xperi in July.
