Bouygues and RTL Group have proposed to separate their advertising agencies for up to 3 years in a bid to gain approval for the merger of their channels.
Last month, Le Autorité de la Concurrence said the proposed merger of commercial broadcasters Groupe TF1 and Groupe M6 raises significant competition concerns.
In a bid to allay the competition commission’s fears, Bouygues and RTL Group have put forward a strict separation of their advertising operations.
The proposals have been made in consultation with TF1 and M6, who have until August 25 to submit their comments.
Under the original agreement, Bouygues and RTL would own 30% and 16% respectively of the new group, following the acquisition of an 11% stake by Bouygues from RTL for €641 million.
Bouygues will have exclusive control of the merged company, acting with RTL as a strategic shareholder.
Already, the merger has resulted in the selloff of TF1 Series Films, Gulli and 6TER to allay competition concerns.
Hearings are due to take place on the 5 and 6 September.
