The chief commercial officer of VodafoneZiggo in the Netherlands is to become managing director for Vodafone Germany’s consumer business.
Marcel de Groot succeeds Andreas Laukenmann who’s leaving the company on 31 August.
De Groot is a long-time employee of Vodafone and held an array of management positions within marketing and sales.
Since the launch of VodafoneZiggo in the Netherlands in January 2017, he has been Chief Commercial Officer for the consumer market. Previously, he was Director of the Consumer Business Unit of Vodafone Netherlands since February 2016, where he was responsible for all sales and marketing activities. Between 2012 and 2016, de Groot spent four years as Director for the Consumer Business of Vodafone Ireland.
De Groot’s Vodafone career began in June 2008, when he took up the position of Head of Consumer Postpaid Marketing in the Netherlands.
Prior to his career at Vodafone, de Groot held various management positions in marketing and sales in other companies. De Groot studied Organisation & Management at the University of Amsterdam.