Africa will have 13.64 million paying SVOD subscriptions by 2027, up from 4.90 million at end of last year.
According to the Africa VOD Forecasts report by Digital TV Research, only 6.6% of TV households will pay for at least one subscription by 2027, or 3.9% more than the end of 2021.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “As well as low broadband penetration and low disposable incomes, limited rollout by several global platforms restricts growth. Disney+ will only launch in South Africa and Nigeria. Paramount+ is only likely to start in South Africa. HBO Max will not be a standalone platform in Africa”.
Netflix will remain the SVOD market leader, with 6.41 million subscribers by 2027, or 48% of the region’s total. Given its limited rollout, Disney+ will only have 1 million subscriptions by 2027.
Amazon Prime will start in Nigeria and South Africa in 2023. Digital TV Europe forecasts 2.63 million Amazon Prime Video subscribers by 2027.
