ITV has named Lynette Kewley in the newly created role of Director of Commercial & Propositions for ITVX.
Kewley will be responsible for marketing, content, distribution, product, tech and data within the commercial broadcasters steaming activities.
She is currently ITV’s Director of Strategic Partnerships and has been supporting the rollout of ITVX on third party distribution partner platforms.
“Lynette is a talented leader with a strong commercial background, and proven experience driving collaboration and innovation cross-functionally within ITV, and with external partners. She is an impressive colleague making an impact across our business and we’re all looking forward to her taking on this new pivotal role,” ITV’s Managing Director of Streaming, Interactive and Data, Rufus Radcliffe.
Kewley will work with Radcliffe and Kelly Williams ITV’s Managing Director of Commercial.