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Free Paramount+ subscription for Walmart customers

August 16, 2022 11.02 Europe/London By Julian Clover

Walmart customers will gain free access to Paramount+ when they are members of the supermarket giant’s US loyalty programme.

Unlike UK schemes, the Wallmart+ model is more akin to Amazon Prime with members paying $98 a year or $12.95 a month. An annual subscription to the Paramount Essential Plan costs $59.

“We know Walmart+ is providing members real value in their every day – from grocery shopping to filling up their tank and more,” said Chris Cracchiolo, senior vice president and general manager of Walmart+. “Eighty-five percent of U.S. households use streaming services1 and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone.”

Launched in September 2020, Walmart+ also offers members free delivery on groceries and discounts on petrol prices.

“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content, and characters every day through a range of consumer products available throughout Walmart stores,” said Jeff Shultz, chief strategy officer and chief business development officer, Paramount Streaming.

Paramount has a liking for sweetheart deals. As with Sky in the UK, there will be a guaranteed income from the estimated 11.5 million members.

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Filed Under: Editor's Choice, Newsline, Streaming, TV Tagged With: Paramount+, Walmart Edited: 17 August 2022 13:07

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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