Starzplay says it intends to “disrupt the sporting entertainment scene” with a new streaming service in the Middle East.
Starzplay Sports will feature football, cricket, boxing, basketball and golf. The broadcaster has acquired the rights to the Italian Football League and regional football tournaments such as Coppa Italia, Supercoppa Italiana, and the Dutch Eredivisie.
All 380 matches from Serie A will be broadcast live with Arabic and English commentary exclusively.
Indian home cricket series and the Pakistan Super League will also feature as will Frank Warren boxing.
Danny Bates, Chief Commercial Officer, Starzplay, said: “As the pioneer of SVOD in the region and since launching our first sports channel in 2021, building an exclusive portfolio of sports in the OTT space has been our strategic priority. Now, we are challenging the status quo of sports streaming in the region with Starzplay Sports, a platform like no other that will provide sports lovers more reasons to cheer.
Starzplay Sports will be available in 19 markets including the UAE, Saudi Arabia, Kuwait, Egypt, Morocco, Algeria and Tunisia.
All live events will become immediately available to watch on demand once the event has ended.