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LaLiga teams up with China’s Migu

August 12, 2022 12.23 Europe/London By Chris Dziadul

Spain’s LaLiga and China Mobile Migu have signed an agreement under which the platform will broadcast all 380 LaLiga Santander matches, until the end of the 24/25 season.

In addition, Migu becomes an official sponsor of LaLiga in China for the next three seasons.

The signing of the agreement will make LaLiga Santander available on Migu Video’s ecosystem through a freemium model, which combines six free matches and four paid matches per matchday, following the same model by LaLiga Plus.

Thanks to this agreement, LaLiga expands its reach for fans in China with an option in addition to LaLiga Plus.

The platform was announced ahead of the start of the current season and will rebroadcast all matches from the top two divisions of the Spanish championship.

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Filed Under: Newsline Tagged With: China, China Mobile Migu, LaLiga, Spain Edited: 12 August 2022 12:23

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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