The TV technology and omniscreen advertising and analytics company Samba TV has entered into a new strategic partnership with adtech platform Smartclip to exclusively enter the Spanish market for the first time.
The expansion into Spain marking the company’s fifth major international announcement this year, following the expansion of its advanced TV footprint in the Australian, British, and German markets, as well as the launch of a first-in-kind partnership in France. It also marks the second consecutive top 15 world advertising market that Samba TV has entered in 2022 alone.
Commenting on the development, David Barker, SVP of international sales at Samba TV, said: “The momentum we have experienced the past 12 months in Europe is exciting, as more media companies, brands, and agencies lean into Samba TV’s unique data on television viewership to future-proof their omniscreen strategies.
“We are thrilled to be announcing our latest partnership with Smartclip in Spain to offer advertisers an advanced new capability to connect with audiences across every screen, delivering seamless viewing experiences in the growing CTV space.
“The combination of our privacy compliant viewership data and Smartclip’s impressive tech infrastructure will empower advertisers to drive meaningful business impact and future-proof their omni-screen advertising strategies as viewership behaviour continues to evolve”.
Ángel Fernández Nebot, country manager Spain at Smartclip, which is part of Atresmedia Group, added: “At Smartclip, we continue to move towards integrated solutions, which respond to current multi-screen consumption.
“Our strategic partnership with Samba TV allows us to achieve a unique position in the market. Thanks to this agreement, we can offer the best advertising solutions, taking advantage of the synergy between linear television and the rest of the media. Together we will deliver the Spanish market far greater efficiency in the media plans of our advertisers, helping to maximise the results of their advertising investments”.
