Nielsen says its new Gracenote ID Distribution System enables content sources to better manage and optimise the distribution of programme Metadata.
The new platform enables programme owners and creators to use Gracenote IDs to manage their content, streamline distribution and ensure their content brands are well represented and easily discoverable on major streaming services, connected TV devices and MVPDs (multichannel video programming distributor). At launch, Gracenote ID Distribution System is available in North America, Europe and Latin America.
“With streaming reaching maturity, more focus than ever is placed on securing positive return on investment on programming,” said Simon Adams, Chief Product Officer at Gracenote. “
Gracenote IDs act as unique identifiers for TV shows and movies that are broadly deployed throughout the global entertainment ecosystem and act like Universal Product Codes for content. These IDs link data assets related to programs such as descriptions, genres, cast lists, vibrant imagery, and programme availability on a platform. In addition, they power personalised recommendations within individual video services and universal content search and discovery across streaming, MVPD, CTV, on-demand and linear platforms.
Using Gracenote ID Distribution System, programming sources can submit their content metadata and imagery via a web application or API to ensure its association with normalized Gracenote metadata and IDs and manage its distribution, all through a single point of integration.
Broadcasters and platforms can then present resonant content and metadata in programme guides and recommendations to drive viewing and engagement.