Sky Q customers in Italy will be able to add a DAZN subscription to their package following a new partnership with the streaming service.
Linear channel ZONA DAZN will also be available with a selection of events from the DAZN offer including seven Serie A matches per round, complementary to the three broadcast on Sky.
Andrea Duilio, CEO of Sky Italy, said the addition of the DAZN app and channel would give Serie A greater visibility. “This agreement with DAZN will provide fans with even more opportunities to enjoy Serie A. In addition to the 3 Serie A matches per round broadcast on Sky channels, the DAZN app will be available on Sky Q, together with all the best content and streaming apps, all in one place.”
It’s a significant agreement for Sky, which has lost ground in the Italian market since DAZN acquired rights to Serie A football at the start of the 2021/22 season. A deal between the two appeared unlikely, despite DAZN’s well-publicised technical issues.
“The innovative new commercial agreement with Sky that we are announcing today is one of the most important collaborations signed in view of the 2022/2023 season, with the aim of offering live and on-demand sports content to an ever-increasing number of fans and thus increasing the visibility of the competitions we broadcast,” said Stefano Azzi, CEO of DAZN Italy.
A similar agreement is already in place between DAZN and Sky Deutschland.
To watch ZONA DAZN channel, DAZN customers must subscribe to a specific commercial offer available in the “My Account” section of dazn.com. Those who are not subscribers to DAZN will be able to subscribe to DAZN Standard or DAZN Plus offers through a site dedicated to Sky customers and add the option in order to view ZONA DAZN channel.
