Streaming Video Alliance is to change its name to the Streaming Video Technology Alliance in a move the organisation says will better reflect its mission.
“Updating the name of the Alliance is a key step in our strategy to clearly communicate to our audiences that all of our work focuses on addressing technical challenges throughout the streaming workflow,” said Jason Thibeault, Executive Director at the Streaming Video Technology Alliance. “Our original mission of providing a forum for the industry to collaborate on technical solutions for delivering high-quality streaming video at scale remains the same, and now our brand clearly supports that focus.”
Founded in 2014, SVTA membership has grown to include over 100 member companies across the globe, seven Technical Groups, and over 30 documents published to date, which include technical specifications, best practices, guidelines, and tech briefs on key industry trends.
The SVTA Technical Groups are at the heart of the Alliance and focus on important streaming video issues allows a diverse group of streaming experts to reach agreement on best practices, policy and proposed standards.
Earlier this year, the SVTA was awarded a Technology and Engineering Emmy Award for its role in the development of the Event Scheduling and Notification Interface (ESNI), SCTE-224, a standard that allows channel originators to express usage rights, blackouts, and digital advertising rules for channels distributed over the internet.