ITV’s revamped streaming service is ready to launch on schedule this autumn.
The debut of ITVX follows a successful first half of the year for its predecessor ITV Hub, which has recorded an 8% increase with 814 million streams.
£20 million is being invested in data and technology ahead of the launch.
“We are on track against all the new KPIs and targets we announced earlier this year as part of the second phase of our More Than TV Strategy and we are very focussed on successfully launching ITVX, our new free ad-funded streaming service, in Q4 this year,” said ITV Chief Executive Carolyn McCall.
Advertising platform Planet V now has 1,500 professional users (1,200 at 31 March 2022) and attracted 192 new digital-only advertisers to ITV in the first half.
