Photo: Adam Kliczek, http://zatrzymujeczas.pl
Furthermore, the broadcaster already has almost 9.2 million subscribers and recorded almost 10 million interactions on the platform in H1.
According to the broadcaster, this result gave Poland first place on the audience podium on YouTube channels belonging to Warner Bros. Discovery across the EMEA region.
The most-watched broadcaster’s channel on the platform is TVN7 – during the analysed period it had almost 221 million views. TVNpl and TTV were second and third in the ranking, with over 103 million and almost 88 million views respectively.
The most watched channels in H1 were TVNpl – 2.3 million subscriptions, TVN Series – 1.6 million subscriptions and TVN Talent Show – with 1.1 million subscriptions.
According to YouTube data, the channels visited by the largest number of Unique Users (UU) in H1 2022 were TVN Series – with almost 4 million UU, TVN7 – with almost 3 million UU and Player – with over 2.8 million UU.
Just over half (54%) of watching TVN Warner Bros. Discovery content on YouTube identify as male, with women make up 46% of the total audience.
By age, the three largest groups of viewers of the broadcaster’s channels on YouTube are those aged 18 to 24 (36.5%), 25 to 34 (22.8%) and 35 to 44 (20.3 %).
