UKTV has made an airtime-for-equity agreement with the plastic free toiletries company KinKind.
The company was founded by Victoria Coe in 2019 manufactures 100% plastic free, solid shampoo, conditioner, bodywash, shave and moisturiser bars, sold direct-to-consumer.
The UKTV investment comes through UKTV Ventures’ £1 million “airtime-for-equity” investment fund.
From September 1, KinKind will launch its first UKTV advertising campaign on September 1st across the broadcaster’s seven linear channels – Dave, W, Gold, Alibi, Drama, Yesterday, Eden. KinKind will benefit from access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.
Victoria Coe, Founder KinKind, said: “Our team pride ourselves on disrupting the UK toiletries market, and we are excited to take the next step to raise mass awareness and availability of KinKind and grow the business thanks to the huge new audience that tunes into UKTV’s channels.”
Brendan Kilcawley, Head of Commercial UKTV Ventures, added: “We are very happy to be partnering with KinKind at this exciting time for their business. At the core of KinKind is their commitment to providing planet-friendly products, and this sits perfectly with UKTV’s own commitment to sustainability across all areas of the business.”
Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures’ deal with KinKind follows their recent investments in e-commerce booking site easyGuide and social media platform, WeAre8.
