AMC Networks International Central & Northern Europe (AMCNI CNE) and Orange Romania Group have signed a multi-year renewal of their distribution agreement.
As a result, Orange Romania, Orange Romania Communications and NextGen Communications will broadcast the AMCNI channels AMC, Filmcafe, JimJam, Minimax, TV Paprika and CBS Reality to its subscribers.
In addition, with this agreement, AMC, Filmcafe, TV Paprika and Minimax will be distributed in the basic packages of all major Romanian platforms, expanding distribution of the portfolio and reaching the vast majority of pay-TV subscribers.
Commenting on the development, Levente Málnay, EVP/MD of AMCNI CNE, said: “This renewal of our long-term partnership with Orange Romania Group, which includes expanded access to our programming, highlights the strong demand for our award-winning content and diverse mix of global and local brands. We have been steadily increasing our investment in Romania in the last few years to ensure subscribers receive the most compelling and exclusive content and we are particularly excited that many of AMCNI’s channels will now be available in the widest package, enabling a greater number of Romanian viewers to enjoy our popular programming”.
Pierre-Etienne Cizeron, CMO, Orange Romania, added. “Orange is the #1 network in Romania, offering connectivity at the highest standards. While we focus on the quality of services for mobile, fixed and TV networks, we put great emphasis on the diversity of content for our TV subscribers. Renewing the agreement with AMC Networks International is proof of our commitment to deliver top content for our customers. We are pleased that now Orange Romania Communications and NextGen Communications subscribers will be able to enjoy AMC and Filmcafe’s quality programming alongside Orange Romania customers. This is an additional step towards a one offer model for all the customers in Orange Romania Group”.
