The EBU has announced plans to expand the Eurovision Song Contest (ESC) brand into Latin America.
Eurovision Song Contest Latin America will be produced by Voxovation’s Christer Björkman, Anders Lenhoff, Ola Melzig, Peter Settman and Greg Lipstone, the producers of American Song Contest and Eurovision Song Contest Canada.
According to the EBU, the 2022 ESC generated more than 75 million unique viewers on YouTube across all ESC content in 232 territories worldwide, with Latin American countries among the top-performing markets for non-participating nations. Among those countries, Argentina, Brazil, Chile and Mexico saw the highest content views.
Producers will now begin the search for a host city for Eurovision Song Contest Latin America among the top-performing Latin American markets in the coming months.
Commenting on the development, ESC executive supervisor Martin Österdahl said: “Following on from the launch of the American Song Contest, and with plans underway for Eurovision Song Contest Canada next year, the European Broadcasting Union is thrilled to be now working with Voxovation on bringing the excitement and magic of the Eurovision Song Contest to Latin America. The unique Eurovision format finds new fans across the globe every year and we can’t wait to expand the brand in this hugely diverse part of the world”.
Peter Settman and Greg Lipstone, on behalf of the Voxovation producing team, added: “Fans across Latin America have consistently shown up and showed out for the Eurovision Song Contest brand, andEurovision Song Contest Latin America is the embodiment of that fervent passion, as well as a continuation of the broad vision we, the producing team, have for Eurovision as a global brand”.
The Eurovision Song Contest, organised by the EBU, is the world’s largest live music event, with over 180 million people tuning in across linear and digital channels in 2022.
During the Grand Final, audience shares in 40 markets routinely double primetime viewership on participating networks, and among 15 to 34-year-old audiences, the viewership is quadrupled.
