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Netflix to partner with Microsoft

July 13, 2022 20.33 Europe/London By Chris Dziadul

Netflix has selected Microsoft as its global advertising technology and sales partner.

In a statement, Netflix said that “Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members”.

It added: “It’s very early days and we have much to work through. But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life”.

In April Netflix announced that it will introduce a new lower priced ad-supported subscription plan for consumers, in addition to its existing ads-free basic, standard and premium plans.

Broadband TV News believes that with this latest announcement and report that it is renegotiating contracts with Hollywood studios, the launch of an ad-support tier by Netflix has moved significantly closer.

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Filed Under: Editor's Choice, Newsline, Top Story Tagged With: Netflix Edited: 15 July 2022 12:53

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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