Petrick will initially be responsible for sales and human resources. The 36-year-old will also continue to head the Freenet TV end customer business.
At the end of the year, Stender will leave the company after three years for personal reasons. He will assist his successor Francie Petrick and Christoph Vilanek, CEO of parent company Freenet AG, as a consultant after his departure.
From 1 January 2023, Petrick will take over all other tasks for which Stender was responsible and will jointly lead the company with Stähr.
Petrick joined Media Broadcast in 2015 as a Senior Business Analyst and headed the Business Intelligence, Marketing & Sales departments. Since 2019, the political science graduate has been Head of Freenet TV, the nationwide DTT platform operated by Media Broadcast.