Petr Milacek has returned to the position of director of group analytics at Prima, one of the top two commercial broadcasters in the Czech Republic.
He will be part of Prima’s management and report directly to Vladimir Porizko, the group’s commercial director.
Meanwhile, Petr Hirs has been appointed head of O2 Czech’s Dataclair.ai artificial intelligence centre.
Formerly in charge of the R&D department, he replaces Jan Romportl and will cooperate with Radovan Oprendek, who is the new manager of O2 media and data monetisation.
